What problem did you identify?
Encouraging people to try something new ( new activities) in a humorous and light-hearted way.
What evidence did you find to support your decisions?
The brief we were given was to choose on of the following problems and we chose the 'try something new' problem. Our researched included the most appropriate target audience for this problem and what method of delivery would be most suitable for this group of people. In our research we found that people, perhaps working in offices, who work around the clock ( 9-5 etc.) are less likely to go out of their way and do something different. This is why we decided to, provide them with a list of activities they could do each month and where,how and when they could participate in these activities. Therefore the audience would not have to go out and find out about these themselves.
What nethods did you use to gather your evidence and what forms did it take?
(categorise your research usings terms:primary, secondary, quantitative and qualitative)
Encouraging people to try something new ( new activities) in a humorous and light-hearted way.
What evidence did you find to support your decisions?
The brief we were given was to choose on of the following problems and we chose the 'try something new' problem. Our researched included the most appropriate target audience for this problem and what method of delivery would be most suitable for this group of people. In our research we found that people, perhaps working in offices, who work around the clock ( 9-5 etc.) are less likely to go out of their way and do something different. This is why we decided to, provide them with a list of activities they could do each month and where,how and when they could participate in these activities. Therefore the audience would not have to go out and find out about these themselves.
What nethods did you use to gather your evidence and what forms did it take?
(categorise your research usings terms:primary, secondary, quantitative and qualitative)
Primary Quantitative: talking to people and asking them about various activities
Secondary Quantitative:places, time and costs of these events on the internet.
What methods of research did you find useful and why?
For this project, for the different activities and their information we found that the internet was the quickest and the most informative of all. We found all the places near Leeds/west yorkshire ( which is where we based our target audience around ). Most companies put all their information online and many of them you could even book for the event their. Everything was clear and easy to understand.
How did these inform your response to your problem?
How did these inform your response to your problem?
So...instead of having to go look up all these things on the internet individually, the audience will have access to all this information in one product. We decided that we didn't want to just give them information after information and we wanted to make it funny. So...we decided that all these activities will be introduced as an activity you would do with a bear. An this is when the illustrations come in.
There was quite a lot of information that we found as well and we didnt want to just make leaflets that would just get thrown away so we decided to make a calendar which is also appropriate to office workers. Its something that they can keep. Also, some of these activities can only be done during certain seasons ( ice-skating,, etc so we specified appropriate activities to the appropriate months
What research could you have carried that would have proved more useful?
What research could you have carried that would have proved more useful?
Actually talking to office workers
different styles for the calendar
more visual research?
List five things that you have learnt about design process over the last five weeks
1. Working with a partner is difficult. Luckily my partner and I got on well but it was still hard as you can't make any decisions on your own. We assigned different tasks for each other but at the end of the day we both still seek approval from the other person. And meeting up after college was also tricky.
1. Working with a partner is difficult. Luckily my partner and I got on well but it was still hard as you can't make any decisions on your own. We assigned different tasks for each other but at the end of the day we both still seek approval from the other person. And meeting up after college was also tricky.
2. Calendar making... The print process of calendars is quite complicated and you have do make sure that all the layout is perfect.
3. again... about working with a partner..... be comfortable about saying what you think to your partner.
4. Photoshop and Illustrator.... do not always work well together ( Jack only uses photoshop and I only use Illustrator... collaborating files was a pain...)
5. When you work in a pair... you don't always have to do everything together... just as long as you both know what each other are doing.
List five things that you would do differently next time
1. More visual research.
2. Use sketchbook more ( Although its somehow harder to do so when ur working in a pair ) but don't just research verbally. write them down !
3. evaluate as you go
4. more research in general...to back up the problem/target audience
5.time management
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